About Elastic Wonder
They say the name says a lot about a brand. Well ours does. But before elaborating on that any further, ELASTIC WONDER™, first and foremost gains leverage by being a women's Spandex clothing collection designed by Swiss native, New York City based designer Idil, who's not only known as the clothing designer of her rebellious name sake brand IDILVICE™ (pronounced like Edelweiss, the rare Swiss mountain flower), but for her conceptual artistry as well. You now not only can be assured of the line's highest possible contentious flair but you'll get years of extensive design and production experience which through IDILVICE seamlessly benefits Elastic Wonder.
When the time came to expanded her business with a Spandex line, Idil did her homework. Spandex, Lycra or elastane is a synthetic fiber known for its exceptional elasticity. It is stronger and more durable than natural rubber. It is a polyester-polyurethane copolymer that was invented in 1958 by chemist Joseph Shivers at DuPont's Benger Laboratory in Waynesboro, Virginia. When introduced in 1962, it revolutionized many areas of the clothing industry.
The name "spandex" is an anagram of the word "expands". It is the preferred name in North America; in continental Europe it is referred to by variants of "elastane", i.e. elasthanne (France), Elastan (Germany), elastano (Spain), elastam (Italy) and Elasthaan (Netherlands), and is known in the UK, Ireland, Portugal, Brazil, Argentina, Australia, New Zealand and Israel primarily as Lycra.
ELASTIC WONDER felt like the perfect name for a Spandex clothing line, because there are indeed wonderful aspects in regards to how this fabric stretches in all directions around your body and hugs any and all curves - well - wonderfully and miraculously.
Today ELASTIC WONDER™ has expanded into one of the most unique elastic apparel collections in the world. Our leggings are available to order in a rainbow of 80 different colors and a very large variety of prints which are updated regularly.
Our headquarter is located in Manhattan where we proudly design and carefully hand make our apparel. Another reason to love ELASTIC WONDER™ is its made in the U.S.A. label, ethical production practices and support of New York City's historic Garment District.
ELASTIC WONDER's goal is to deliver to our customers not only activewear where stretch is desired generally for comfort and fit, but to provide them with a modern, trendy and classy Athleisure collection which accommodates them even beyond gym work out in their modern active lifestyle.
The company's long term plan is to add at least another retail shop on the West Coast and expand further into its Private Label business. Expansion in Europe, first in Germany and possibly followed by Switzerland could be in the near future.
All photos Copyright © 2016 Carl Posey.